Partner Agreement

Last updated: March 2026

This Partner Agreement (“Agreement”) governs participation as a partner, advertiser, or brand collaborator on the mumma platform accessible via mummaly.com.

The mumma platform is operated by CODO Innovations for Digital Media, a Dubai-licensed sole establishment holding an E-Trader Professional License issued by the Dubai Department of Economy and Tourism (License No. 1225249).

mumma also operates under a Social Media Advertiser Permit issued by the UAE National Media Authority, authorising advertising and promotional content through social media and digital platforms.

By creating a partner account, purchasing advertising services, submitting campaign materials, or otherwise engaging with the platform, the Partner agrees to be legally bound by this Agreement together with mumma's Terms of Service and Privacy Policy.

1. Definitions

For the purposes of this Agreement:

  • “mumma” or “Platform” refers to the digital community platform operated at mummaly.com and related communication channels.
  • “Company” refers to CODO Innovations for Digital Media.
  • “Partner” or “Advertiser” refers to any individual or entity purchasing advertising, promotional placements, listings, or partnerships through the mumma platform.
  • “Campaign” refers to any advertising placement, sponsored content, listing, feature, event promotion, or marketing activity purchased or agreed through mumma.
  • “Community” refers to the mumma audience and member network including website users, WhatsApp groups, social media followers, and event participants.

2. Nature of platform

mumma operates a digital community platform designed to connect mothers and families with relevant services, businesses, and experiences.

The platform may distribute partner content through:

  • the mumma website
  • WhatsApp communities
  • newsletters
  • social media channels
  • events and gatherings
  • sponsored features
  • community announcements

mumma acts solely as a marketing distribution platform and does not sell or supply the partner's products or services.

3. Partner eligibility and accounts

Partners must provide accurate business information including:

  • company name
  • contact person
  • contact details
  • relevant business licenses where required

mumma reserves the right to approve or reject any partner application at its sole discretion.

Partners are responsible for maintaining the confidentiality of their account credentials and for all activity conducted through their account.

4. Campaign approval and editorial control

All campaigns are subject to review and approval by mumma prior to publication.

mumma reserves the right to:

  • approve or reject campaigns
  • request modifications to content
  • adjust placement, format, or scheduling
  • remove or pause campaigns that violate guidelines

Campaign approval does not constitute endorsement, validation, or verification of the partner's products or services.

5. Advertising compliance

Partners must ensure that all advertising materials comply with applicable laws including:

  • UAE advertising regulations
  • National Media Authority standards
  • UAE Consumer Protection Law
  • relevant sector-specific regulations

If a partner promotes regulated industries such as medical, financial, or educational services, the partner is responsible for holding all required regulatory approvals.

6. Payment terms

Payments for campaigns or listings must be made in full in advance unless otherwise agreed in writing.

Payment processing may occur through Stripe or other approved payment providers.

The following terms apply:

  • Campaign scheduling begins only after payment confirmation.
  • Approved campaigns are non-refundable.
  • If a campaign is rejected prior to approval, the payment authorisation will not be captured.
  • If a partner cancels or withdraws a campaign after approval, the payment remains non-refundable.

7. Chargeback and payment disputes

Partners agree not to initiate chargebacks or payment disputes after campaign approval or delivery.

If a chargeback is initiated:

  • mumma may immediately suspend the partner account.
  • All active campaigns may be cancelled.
  • mumma may pursue recovery of the disputed funds and associated administrative or legal costs.

8. Partner content responsibility

Partners are solely responsible for all materials submitted including:

  • advertising claims
  • product descriptions
  • pricing information
  • images and videos
  • trademarks and branding
  • promotional offers

Partners represent and warrant that all materials:

  • are accurate and not misleading
  • do not infringe third-party rights
  • comply with UAE law and advertising regulations

mumma does not verify the accuracy of partner claims.

9. Content license

By submitting campaign materials, the partner grants mumma a non-exclusive, royalty-free licence to publish, distribute, and promote the content across mumma's channels for the duration of the campaign.

This includes distribution through:

  • website pages
  • social media channels
  • newsletters
  • WhatsApp communities
  • event materials
  • promotional communications

10. Community standards

All partner content must be appropriate for a family-oriented audience.

mumma reserves the right to reject or remove content that is:

  • misleading
  • unsafe
  • offensive
  • inappropriate for mothers and families
  • inconsistent with mumma's community values

Removal of content under this clause does not entitle the partner to a refund.

11. Community protection

The mumma platform includes private community spaces such as WhatsApp groups and member communications.

Partners acknowledge that access to these spaces is granted solely for approved campaign activities.

Partners must not:

  • collect personal data from members
  • scrape or export member lists
  • contact members outside the platform for unsolicited marketing
  • send direct promotional messages without consent
  • misrepresent their relationship with mumma

Violation of this clause may result in immediate termination without refund.

12. No guarantee of results

mumma provides marketing exposure only.

mumma does not guarantee:

  • sales
  • leads
  • engagement levels
  • conversions
  • traffic or business outcomes

Campaign performance may vary due to external factors including audience behaviour and platform algorithms.

13. Platform and algorithm disclaimer

Distribution through social media platforms and messaging services is subject to platform algorithms and third-party policies.

mumma does not control these systems and cannot guarantee visibility or engagement.

Changes made by external platforms do not constitute failure of service.

14. Limitation of liability

To the maximum extent permitted by law, mumma and CODO Innovations for Digital Media shall not be liable for:

  • loss of profits
  • business interruption
  • reputational damage
  • indirect or consequential damages

Total liability related to any campaign shall not exceed the amount paid for that specific campaign.

15. Indemnification

The partner agrees to indemnify and hold harmless mumma, CODO Innovations for Digital Media, and their owners, employees, and affiliates against any claims, damages, liabilities, penalties, or legal costs arising from:

  • partner advertising claims
  • partner products or services
  • inaccurate or misleading information
  • intellectual property infringement
  • violation of advertising or consumer laws

16. Reputation protection

mumma reserves the right to remove or terminate partnerships that may harm the reputation or safety of the mumma community.

This includes situations involving:

  • repeated negative member feedback
  • unsafe or unethical services
  • misleading advertising
  • violations of applicable regulations

Termination under this clause does not entitle the partner to any refund.

17. Independent relationship

Nothing in this Agreement creates a partnership, joint venture, employment relationship, or agency relationship.

Partners operate as independent businesses responsible for their own compliance obligations and customer relationships.

18. Termination

Either party may terminate this partnership at any time. Upon termination, active campaigns will be completed as agreed, but no new campaigns may be initiated. mumma reserves the right to suspend or terminate partner accounts that violate this Agreement.

19. Force majeure

mumma shall not be liable for delays or failure to perform obligations due to events beyond reasonable control including:

  • government restrictions
  • internet outages
  • social media platform disruptions
  • natural disasters
  • regional instability

20. Governing law

This Agreement shall be governed by the laws of the United Arab Emirates.

Any disputes shall be subject to the exclusive jurisdiction of the courts of Dubai.

21. Acceptance

This Agreement may be accepted by:

  • creating a partner account
  • submitting a campaign
  • confirming a campaign by email
  • paying an invoice

Such actions constitute full legal acceptance of these terms.

22. Data and privacy

As a partner, we collect and process your company information, contact details, campaign history, and payment data as described in our Privacy Policy. This data is used to manage your account, process orders, and improve our partnership services.

We do not share your business data with other partners. Aggregate, anonymised performance data may be used for platform analytics.

23. Listings on the mumma guide

Partners may create and manage service listings on the mumma Guide. Listings must accurately represent your business and services. Featured listings are subject to an annual subscription fee as displayed in the partner portal.

We reserve the right to remove or modify listings that violate our guidelines or receive repeated negative reviews.

24. Contact

For questions about this Agreement, contact us at sofi@mummaly.com.