Press

mumma is a UAE community and platform for mums and families, bringing together community, the mumma mag, guides, events and meetups, and deals. On this page you will find facts about mumma, a boilerplate to copy, our announcements, logos and the press contact.

mumma at a glance

mumma is for mums and families living in the UAE: a place to find other mums, useful family information, local recommendations, events and meetups, guides, deals and editorial.

Facebook community
44,000+ members in mumma's Facebook community, as of September 2026
Since 2020
Started by founder Sofi Sitha in 2020, as mums helping other mums
Where
For mums and families across the UAE, including Dubai, Abu Dhabi and Sharjah
Other channels
Also on Instagram, LinkedIn, a WhatsApp channel and mummaly.com

Boilerplate

mumma is a community and platform for mums and families in the UAE. It began in 2020 as mums helping other mums and has grown into a Facebook community of more than 44,000 members (as of September 2026). mumma also publishes the mumma mag and runs a family events calendar, meetups, a guide to local family services and deals from family brands. More at mummaly.com.

News and press releases

Announcements will appear here.

Media resources

Please credit mumma.

Logos

Brand colour

Mumma Peach #E7745E

Background

How mumma began, told in the mumma mag.

The story of mumma

Press contact

Press enquiries: sofi@mummaly.com

For brand partnerships and advertising, see Partner with us.

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